Vision and Mission

“We aspire to a world of wellness”.

“CBC’s mission is to improve people’s quality of life by meeting the needs of every lifestyle to hydrate, nourish, refresh, and relax. We strive every day to be a role model in the industry and a partner of choice for all stakeholders”.

The implementation of the Quality Management System (QMS) and Food Safety (FS) is based on the following strategic axes:

• To measure consumer and customer satisfaction.
• To retain and increase our client portfolio.
• To be involved in our community while respecting legal, regulatory and customer requirements and remaining an attractive investment for our shareholders.
• To maintain a healthy, safe, and stimulating environment so that our team can be fully involved in achieving the organization’s objectives.
• To master, optimize and constantly improve our Food Quality and Safety Management System.
• To improve our good hygiene practices in order to produce safe products in the best conditions.
• To promote culture, awareness, and quality leadership within the company, through education, training, supervision, and constant communication (internal and external) with all stakeholders in the food production chain.

In addition to the areas mentioned above, the Food Safety Management System also has the following general objectives:

• To prevent risks and control the dangers associated with the manufacture of our products, including protecting ourselves against food fraud and malicious attacks.
• To innovate and design products in compliance with food safety and the precautionary principle.

These global objectives will be achieved and sustained with the involvement of all.

This commitment is based on fundamental pillars which are:

Our values:

• Customer and consumer satisfaction
• Product and service quality
• Integrity
• Responsibility
• Continuous improvement and innovation

“As Chairman and CEO of CBC, I am committed to providing the necessary resources for the implementation of the Food Quality and Safety Management System”.

I have set up a Quality Assurance and Food Safety department which is responsible for the implementation of the system; it reports to me regularly on its status and any need for improvement.

 I call on the entire team to get involved in carrying out this process so that all our interested parties are satisfied and that we maintain our brand image by demonstrating proactivity, reliability, speed, and faithful listening.

I also expect everyone to commit to sustainably improving the level of quality within the organization and to fulfilling their responsibilities regarding food safety. I ask each manager to implement this policy in accordance with the axes mentioned above and all our employees to follow this path. »

__________________________
Gaetan Barrau
PDG
12/10/21